181. Slaying Dragons with Susan Combs, youngest National President of Women in Insurance & Financial Services and Founder of Pancakes For Roger Inc.


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May 07 2024 56 mins   1

Susan is the youngest National President of Women in Insurance & Financial Services in the over 80 year history of the organization, a “4 Under 40” by Advisor Today, and one of the “Women of Influence” by New York Business Journal.

She’s also the founder of Pancakes For Roger Inc.,a not-for-profit corporation that unites veterans with opportunities to help address the unique challenges they face during and after their service…and she does that by asking folks to enjoy a simple pleasure in life…eating pancakes.

Here’s the backstory: Susan was extraordinarily close with her father, Major General Roger Combs, a Vietnam War veteran who was diagnosed with throat cancer due to Agent Orange exposure, and had to be put on a feeding tube.

One fateful morning, Roger expressed a simple wish: he wanted to have pancakes for breakfast, but couldn’t, due to his physical condition and limitations.

After having a pancake breakfast with her family in her father’s memory, Susan decided that she would create a movement to honor and give back to the brave men and women that serve their country.

It started with a grassroots effort. Then it became a best-selling book. Now it’s a global endeavor that’s making a big difference.

For every pancake picture posted or tagged on social media with the hashtag #PancakesForRoger, Susan’s non-profit makes a donation in Major General Combs’ name to the Veterans Clinic at the University of Missouri in his hometown.

Learn about:

  • Women 101: Breaking the Code on Gender Balance

  • Business 101: Award Winning Strategies Working now for Business Owners

  • One Mentor is no Longer Enough: Create Your Personal Board of Directors

  • How Mutual Mentorship can Change your Career

  • Tipping Points: How Life’s Decisions Affect Your Path




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