Jun 28 2022 28 mins
Demand generation is becoming more popular now than ever. You hear it a lot on LinkedIn, "create demand" but do you know what demand generation is? Do you know how to create demand? Do you know why and when you need to hire a demand generation expert? In this episode, Jesus McDonald brings on Janelle Amos who is the Founder & Demand Gen Consultant of Elevate Growth. Janelle Amos is a former in-house head of demand gen gal who took her experience from several startups to pursue her own aspirations of becoming a business owner. Janelle is passionate about helping B2B SaaS companies create go-to-market strategies that catapult their demand gen efforts and achieve their revenue numbers.