Linkedin is an unbelievable platform for marketers, but so many of us aren’t taking advantage of what is truly a golden age of the platform. It’s been said before, but this won’t last forever, so we got John Espirian to share his hints and tips in a concentrated hour of amazingness.

In this session, John covers:

• How to generate content for Linkedin
• The metrics you need to be looking at to measure success
• How to adopt a follow first strategy, as opposed to a connect first strategy
• What the deal is with 'trending' on Linkedin
• How long you should expect to be posting on Linkedin before seeing results
• Why you shouldn't be looking to automate on Linkedin
• The golden ratio between posting and commenting on the platform
• How to use Hashtags
• Asking for recommendations
• Linkedin's Social Selling Index
• The best strategies when it comes to growing your company page
• How to get in difficult to reach people
• The need for quality!
• And much more!