58 | How to introduce spice into your brand successfully: learning from JoJo Siwa's rebrand flop


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Apr 24 2024 17 mins  

Today we're diving into JoJo Siwa's spicy rebrand flop. Discover what happens when a child star tries to grow up publicly. We'll explore:


- The risks of introducing mature themes to a youthful brand.

- How JoJo's shift might reflect your business's crossroads.

- Strategies for integrating 'adult' elements without losing your core audience.

- Analyzing JoJo's approach versus other stars like Miley Cyrus and Demi Lovato.

- Tips for making your rebrand both spicy and successful.


Tune in as we unwrap the lessons from JoJo's daring but controversial move and how you can apply these insights to spice up your own brand without burning your business foundations. Whether you're ready to shake things up or just curious about the process, this episode is packed with fiery insights.


  • 00:20 Welcome to the Pleasurable Money Podcast
  • 00:43 Jojo Siwa's Rebrand: A Flop or a Step Forward?
  • 01:31 The Crossroads of Business Maturity: To Spice or Not to Spice
  • 02:39 Case Studies in Celebrity Rebrands: From Child Stars to Adults
  • 03:39 Jojo Siwa's Dramatic Transformation: An In-depth Look
  • 08:04 Navigating Personal and Business Rebrands
  • 09:14 Mastering Your Business Rebrand: Strategies and Insights
  • 12:52 Engaging Your Audience in the Rebranding Process
  • 16:49 The Impact of Rebranding: A Personal Reflection
  • 17:29 Join the Conversation: Share Your Rebranding Experience

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The content presented in this podcast is intended to entertain, educate, inspire and support listeners in their personal and professional development and does not constitute business, financial, or legal advice. Please note that this episode may contain paid endorsements and advertisements for products and services for which individuals on the show may have a direct or indirect financial interest in products or services related to the episode.

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