Nov 21 2020 44 mins
Say you’re selling widgets. You know your widget is 39% lighter than the competition, works 53% faster, costs 13% less, and has 29% more support.
Your client is asleep by now.
But maybe, three years ago you had a friend who struggled with their widget, who complained about the cost, the size, and how frustrated they were because a widget part broke, and they couldn’t get any support to fix it. So you decided to do something about that. And you designed this better, cheaper widget, and have around-the-clock o-call support, and your friend’s company has now doubled their production capacity.
This is the difference between fact-telling and storytelling, and it's even more effective when told via video.
Ali Hammoud and his team at Vidyard have cracked the code on effective video selling and video marketing.
Now we examine video selling and video marketing through a storytelling lens.
Key Points:
"Video storytelling becomes effective when you treat your prospects as if they were archetypal characters in a story."
You have to figure out their:
* character traits
* wants
* needs
Then you can weave in your narrative.