Feb 06 2021 63 mins
After the demo, what's next?
It's time to end the endless cycle of checking in sharing generic marketing content while you are in working the middle funnel.
Join us for a very special ShiftHappens to explore the intersection of value drivers and strategic narratives, to help you craft "value stories".
Stories win hearts and minds, and value is expresssed in terms of efficiency and effectiveness. How can we start combine the two?
Join ShiftHappens on Thurs Dec 10th to explore marketing myths, define value drivers, and craft better stories to engage stakeholders.
Featuring a round table workshop with
Meghann Misiak, Sales Strategist at The Path to President's Club.
Trent Anderson, Chief Operating Officer at Prewrite.
Chris Ortolano, Account Strategist at Outbound Edge.
Topics include:
- Defining Complex Problems
- Working with Champions to define "value"
- Collaborating to co-create "value stories"
Walk away a template to stand apart from the competition with account specific value stories to increase stakeholder engagement.
The Path to President's Club enables B2B Sales Teams to increase close rates & ACV through value-centric sales training, coaching, & proven frameworks.
Prewrite helps Marketing and Sales leaders craft a business story library to deliver stories that add value and capture the imagination.
Outbound Edge develops sales process templates and diagnostic content for AM's to increase stakeholder engagement via Account Growth plans. Outbound Edge is a certified Membrain Partner.