Jun 26 2023 53 mins
At the end of last year, the BAM Think Tank Sustainability, chaired by Nicolas Lambert (marketing & sustainability consultant) and Joke Claessen (Impact Marketing Strategist), published a green paper in an effort to spark debate on the role of marketing in sustainability transformation. Starting in late May, the think tank will also release a podcast series on the sustainability issue. The first episode will be available May 22, with a new episode appearing online each week. You can download the greenpaper on marketing.be.