80 | Building a Brand, Guardrails for Life and Reflecting on Where You've Been


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May 07 2024 15 mins  

Today, Chris & Sammy give listeners a special sneak peak into something big for Back2Back. We are on the verge of a rebrand! Join them as they share about the idea behind life verses and mission statements, and why they matter both for global organizations like Back2Back and for each of us individually.

In this episode, hear Chris and Sammy share about life verses they’ve held onto through different seasons and why they believe they are a guardrail for what comes next in our stories. Hear about the beauty they both find in the mission of Back2Back and how those things will still be carried through to this new, rebranded season, while also expanding. To end this quick episode, Sammy and Chris leave listeners with a challenge and encouragement for finding our own brand and mission.
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