Feb 17 2022 48 mins
In our 31st episode, Olivier talks category creation with two B2B leaders from the global HR and visual collaboration software categories.
Panelists for this episode include Jack Mardack, Cofounder of Oyster and leader behind the global HR software category, and Mariano Suarez-Batta, CEO of Mural and leader behind the visual collaboration category.
You'll walk away from this episode with an understanding of content strategy, strategic narratives, and product use cases.
BONUS! Jack explains why every executive should work at a hotel at least once in their lives.