Atlas of Chiropractic

On this episode, Dr. John Stenberg hosts Dr. Christine Zapata as she discusses her journey as an upper cervical chiropractor and her co-authorship of the book 'Book Yourself Solid for Chiropractors.'

She emphasizes the importance of marketing and sales in creating awareness and building trust with potential patients. Dr. Zapata also highlights the significance of niche marketing and targeting specific audiences. She shares her experience of refining systems and fine-tuning procedures to provide the best care for her patients. Additionally, she discusses the importance of pruning the patient list and focusing on quality over quantity in patient care. In this conversation, Dr. Christine Zapata and Dr. John Stenberg discuss the importance of building trust and connection with patients, becoming a subject matter expert, finding your niche, and implementing the red velvet rope policy to attract ideal clients. They emphasize the need for consistency in actions and the power of clarity in defining your ideal client. They also highlight the importance of tailoring your practice to meet the needs of your ideal clients and provide actionable steps for implementation. Overall, the conversation provides valuable insights and guidance for chiropractors looking to grow their practice.

Takeaways

• Marketing creates awareness, but sales and communication book the clients.

• Niche marketing allows chiropractors to connect with their ideal clients and build trust.

• Pruning the patient list and focusing on quality over quantity leads to a more fulfilling practice.

• Creating a positive patient experience involves effective communication, understanding patient needs, and building trust. Building trust and connection with patients is crucial for success in chiropractic practice.

• Becoming a subject matter expert in a specific niche can help differentiate you from other practitioners.

• Implementing the red velvet rope policy can attract ideal clients and filter out those who are not a good fit.

• Defining your ideal client and tailoring your practice to meet their needs can lead to a more fulfilling and successful practice.

Purchase Book Yourself Solid for Chiropractors here