Feb 09 2021 21 mins
In this new episode of The Flywheel, Courtney and Tommaso talk about the "Product Targeting." Amazon allows us to leverage multiple types of ads and targeting, but why should you give Product Targeting a chance?
Topics:
- What is product targeting?
- Which ad types support it?
- Which ad types are best for product targeting
- The "Hot Dog Example": Up-sell, Conquest, Cross-sell
- Story Time - Luxury Camping Accessories story
Resources:
- How to Run Effective Amazon Product Targeting Campaigns: Case Study & Strategy
- Sellics - AI Automation
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