Feb 23 2021 30 mins
In this new episode of The Flywheel, Courtney and Tommaso take on the first audience request: Bread & Butter PPC.
Topics:
- The origins of PPC advertising
- Key Performance Metrics on Amazon
- The layered structure of Amazon campaigns
- The three families of keywords in the Amazon real estate.
Tune in next Wednesday for Part 2 to learn more about Budgets and Optimal Campaign Structures.
Resources:
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