Mar 02 2021 30 mins
In this new episode of The Flywheel, Courtney and Tommaso continue the two episode series: Bread & Butter PPC.
Topics:
- Campaign structure: How to group products together
- Naming convention, why is it important?
- Segmentation by campaign or ad groups: pros and cons
- Separating campaigns by keyword type or match type
Resources:
- Optimal Campaign Structure
- Campaign Naming Convention
- Sellics - AI Automation
- The Sellics Benchmarker [Beta]
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