The Future of Retail


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Aug 10 2021 75 mins  

Trinity Research in Social Sciences, in partnership with its member schools and disciplines, ran a weekly series called "COVID-19 and a Changing Society". These featured insights from across the social sciences from Trinity academics and international Social Scientists.

This was the sixth event in the series and was co-hosted with the School of Business

Confinement has drastically affected the retail industry as well as consumer habits. We are now entering a post-confinement phase, yet this may not be necessarily a post-covid-19 phase. In this episode, we will review the immediate consequences of confinement as well as the more long term effect of social distancing on consumer habits, retail settings and structure. To discuss the future of retail, the role of digital platforms and the supply chain implications of a transformed retail sector, we will be joined by Jonathan Reynolds, Associate Professor in Retail Marketing and Deputy Dean Said Business School, University of Oxford, Devon Hughes, founder and CEO of online grocery delivery company Buymie and Sinead Roden, Associate Professor in Logistics and Supply Management at Trinity Business School. The discussion will be facilitated by Laurent Muzellec, director of the Centre for Digital Business, Trinity Business School.

Jonathan Reynolds is one of the leading academic experts in the study of the retail sector internationally. He is Associate Professor in Retail Marketing and Deputy Dean at Saïd Business School. He is a founding member of the Oxford Institute of Retail Management, and has been its Academic Director since 1999. The Institute undertakes a range of both commissioned and public domain research with direct relevance to practitioners, but which is nevertheless grounded within rigorous academic scholarship. His views are sought after by businesses, policy makers and the media. He is heavily committed to knowledge exchanges, actively seeking to ensure that his research can be widely disseminated among policy-makers and practitioners.

Devon Hughes, founder and CEO of online grocery delivery company Buymie. Devan has extensive experience in commercial and operational efficiency with expertise in platform economics and architecture. After launching in Dublin in 2016, Buymie has become Ireland’s fastest grocery delivery platform, even though it has no vans, owns no stores and holds no stock. It is now expanding in the UK. Buymie is a mobile application that offers personalised convenience. It is allowing customers to order from their favourite local stores and have the goods hand-delivered to their door in as little as one hour.

Sinéad Roden is an Associate Professor in Logistics and Supply Management at Trinity Business School. Sinead’s research coalesces around the area of risk management and supplier crises, specifically the mitigation of supply chain risk and the impact of supply base characteristics on supply chain disruption recovery. Sinead’s research has been published in lading journals such as Journal of Operations Management, International Journal of Operations & Production Management, R&D Management and Journal of Manufacturing and Technology Management.

Laurent Muzellec is Professor in Marketing, founder and director of the Centre for Digital Business, Trinity Business School. His academic work on digital business model, branding and electronic Word of Mouth has appeared in several international publications including the Journal of Advertising Research, the European Journal of Marketing or Industrial Marketing Management. Much of this research has been picked up in the media causing Laurent to be a regular commentator in the media.