Dec 05 2023 40 mins
In this spirited episode of Life Curious Women, host Ashley Nadine Lopez engages in a captivating conversation with Gabriela Lawrence, the Co-founder and Chief Communications Officer at Doce Mezcal. Gabriela's vibrant career in public relations and her passion for connections converge in the creation of Doce Mezcal, a brand that stands at the intersection of innovation, identity, and the spirits space.
🌐 Key Highlights:
Passion for Connections: Discover Gabriela's journey into the world of public relations, fueled by her innate passion for connections. From working with hospitality giants to shaping the image of CPG brands and alcohol, Gabriela's career was a playground for strategic relationship building.
From Connections to Craftsmanship: Learn how Gabriela's path took an unexpected turn when she met her business partners, and the trio found themselves aligned in a mission to create a unique mezcal brand.
The Birth of Doce Mezcal: Delve into the inception of Doce Mezcal as Gabriela shares the journey from the idea stage to its realization. With partners who had connections in Oaxaca, Mexico, and a shared love for mezcal, they ventured into a male-dominated industry with a mission to build a brand that stands out.
Breaking Barriers: Women-Owned Mezcal Brand: Explore the challenges Gabriela faced as a woman of color in a male-dominated industry. Gain insights into the difficulties of securing investment and the resilience required to navigate a space where less than 5% of spirits are owned by women.
Empowering Female Founders: Discover Doce Mezcal's broader goal of scaling to support other female founders. Gabriela opens up about the importance of building a community and fostering a "doce" lifestyle that transcends the spirit itself.
Balancing Act: Life as a Founder: Gabriela shares the realities of sustaining life as a founder, emphasizing the significance of stability, especially in the early stages. Learn how she continues to consult while pouring her heart and soul into Doce Mezcal, highlighting the delicate balance required for entrepreneurial success.
Future Vision: Building Community and Legacy: Gain a glimpse into the future of Doce Mezcal as Gabriela outlines the vision to continue building a community and crafting a lifestyle synonymous with "doce".
🔗 Connect with Gabriela Lawrence and Doce Mezcal:
- Gabriela's Instagram @_gabrielallawrence_
- Doce Mezcal's Instagram @docemezcal
- Doce Mezcal website www.docemezcal.com
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