Jan 31 2022 8 mins
Whether you are a tiny company or a huge brand, there are a ton of ways to make email marketing work well and drive sales without having to discount. While it's true that offering sales and discounts can provide a temporary lift in revenue, it's ultimately not a sustainable strategy and will only provide you with short-term success. Amy Mangueira offers a better solution for this. Amy shares the biggest caution when thinking about constantly discounting: recipient conditioning and devaluing the brand. Learn more as Amy tackles five great "non-discounting" tactics you can try today.
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Need Email Training?
If you’re a small business or start-up in the Go-to-Market stage, likely you are trying to get your top-of-the-funnel activities underway and may just have email on the backburner. Good news. I’ve created a 5-week Email Essentials Bootcamp course so that you can build solid foundations and understand how to run best-in-class campaigns to help your email channel thrive as your business grows. Here's your link to enroll now