Jul 21 2021 38 mins
Interview with Tim Kachuriak (USA) - Founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research consultancy, and training institute that works with charities to help them grow their resource capacity.
NextAfter has conducted nearly 3000 experiments spanning over 280 million donor interactions with research to over 1000 charities across 9 countries.
Tim has trained organisations in fundraising optimization around the world and is a frequent speaker at international nonprofit conferences.
Included in this episode:
Section 1: Tim's background story and what inspired him to start NextAfter
Section 2: From NextAfter's research, what motivates people to give
Section 3: From NextAfter's research, how to be more strategic in your digital fundraising efforts, including what creates a high converting donation page, creating engaging content, creating impactful emails and how to be more strategic in acquiring new donors
Section 4: Where nonprofits are making mistakes in their fundraising efforts and how to analyse the most important metrics
Section 5: The impact of serving on Boards and next steps for NextAfter
Section 6: Tim's final advice to inspire and fulfil fundraisers and nonprofits
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