Jun 16 2022 2 mins
#seo #links #content #marketing
Did you know that there are 3.5 billion searches performed every day on google? But only a handful of those businesses are visible. The rest are tucked away in the safest spot for hiding a dead body—the second page of google, and beyond.
What makes the difference between total obscurity and ranking for a keyword that sends you customers on autopilot?
Hi, i’m cally, from the international institute of digital #marketing. Here are 4 reasons you need #seo to survive and thrive
1. Organic search is the solution to the “flatline of nope”
Ppc and other #marketing tactics can send traffic, but as soon as you stop investing your time, effort or money in them, traffic fades to nothing.
In other words, organic traffic has staying power. It’s sustainable!
Organic traffic is sustainable as long as you target a topic with organic search traffic potential. I.e., a topic that people are searching for, month after month, in google.
2. #seo lets you nurture and convert leads at specific stages of the buying cycle
Many of your prospects almost certainly turn to google when they have a problem.
But the way they express it might be different depending on how aware they are of their own problem and the available solutions.
Different stages of the buyer’s journey presents an opportunity to write and rank content that addresses a wide array of questions and concerns.
If you can rank strategically for content that answers very specific enquiries—the kind that you know your customers have, and search for—then it’s as if you magically show up every step of the way and cement your brand into your prospects’ minds.
3. Your competitors are already stealing your business by doing it.
51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percentfor social, and 34 percent from all other sources.
#seo is 10x more effective than social media. It is responsible for 51% of website traffic, and generates 40% of revenue.
Even ranking partway down page one can mean that your competitors are still stealing the majority of your business because the #1 result almost always gets the vast majority of total clicks. Therefore, #seo requires consistent effort, analysis and improvement.
4. Paid search gets as low as 6% of the clicks for a keyword.
Simply paying your way to the top just doesn’t cut it when it comes to google’s search results. Most people will ignore paid searches completely, opting for organic results almost all (94%) of the time.
Looking further into this, it can be seen that the second and third pages receive an additional combined 5.59% of total clicks.
What do we have left? A generous 6% of traffic going to paid search.
Holding a long-term organic positionon the first page of google’s search engine results directly impacts your capacity to benefit from organic traffic.
For more information, visit www.idm.world