#35 🧠 How To ACTUALLY Understand Your Customer — Working For Google, Selling A Lifestyle, & 2023's Biggest Challenges (Ft. Monica Sharma-Patnekar - Founder, Business with Monica)


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May 02 2023 46 mins  

With nearly 2 decades of growing 8 and 9-figure businesses, Monica Sharma-Patnekar knows a thing or two about connecting with customers.

A business coach who also knows how to cherish the important things in life, Monica has worked with Fortune500 companies across brand management, strategy consulting & global marketing. She was hired by Google to coach their premium partners, and runs Business With Monica – a specialised coaching and mentoring service for business owners and entrepreneurs.

A creative thinker, a dancer, and a mum of 2, Monica's expertise lies in KNOWING your customer and building a BRAND that INSPIRES people to CONNECT.

In this jam-packed chat, Evan and Monica talk about the biggest common challenges facing brands in 2023; how to create a lifestyle, not just a product; and the biggest opportunities moving forward. Not afraid to get vulnerable, Monica also talks about the important learnings from a separate business venture that didn't quite work out.

Want to join the discussion? Message Evan or Monica on LinkedIn.