Jan 08 2024 44 mins
What's the power of the quiz? Hint: It's significant.
How can business owners improve their time management?
How can you harness personalisation in marketing?
These are just a few of the topics we chat about with Gen Furukawa, Prior to founding Prehook, Gen was the VP of Marketing and Content at Scale, a leading AI writing tool, and also lead marketing at Jungle Scout as VP of Marketing. Now he helsp B2B SaaS brands grow profitably leveraging AI and automation!
A fascinating chat, Evan and Gen also dive into:
- How to use segmentation data
- Teelixer case study (5x revenue per lead)
- Quantifying the customer experience
- Podcasts and partnerships as marketing opportunities
- Why we shouldn’t rely on discounts to get an opt-in (profit drains)
- Successful hooks (Discovery, curiousity)
*Since recording this episode, Gen has sold Prehook and is now deep in the AI marketing space, coaching business owners on AI and marketing.
Want to join the discussion? Message Evan or Gen on LinkedIn.
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