May 12 2020 15 mins
Most content on YouTube falls into three primary categories. But… one of them is a trap that can really hurt you if you’re trying to grow your channel. What is it? Let’s find out.
Content
I want people to understand how different types of content perform on YouTube so they can plan and create accordingly. Today is all about how to make sure you are the captain of your content ship so you can sail the waters of success. (I’m sorry, that was super corny)
Primary Types of Content
1. Search
2. Social
3. Sales
Search, Social and Sales. And that, btw, is the order of priority if you’re trying to grow your channel. The more your content does a good job of keeping people watching YouTube, the more the platform will reward you in the algorithm. This isn’t a hard and fast rule, but if you want to grow as rapidly as possible, 70-90 percent of your videos should be based on discoverability.
Ok, so you know that you need to create a lot of search-based, discoverable content if you’re trying to build an audience and grow your channel. But, how do you know what people are looking for? How do you plan and create the most enticing content possible?
Next week, I’m going to show you exactly how to come up with a nearly endless list of video ideas that your audience is actively looking for. You’re not going to want to miss it.
I hope you have an awesome week, and I’ll see you next Tuesday.