Dec 26 2023 55 mins
Episode 19 of The Match Slip podcast features store owner, Jennifer Bedell, of Atomic Empire in Durham, North Carolina.
Before the existence of a retail store, Jennifer and her boyfriend, Mark, at the time would sell duplicate comics he owned on eBay. Eventually, they switched to selling on their e-commerce site. Both have a background in full-stack web development leading to the creation of their in-house point-of-sale system.
Currently, Atomic Empire is at its second location where the store's rebranded name was born. Jennifer has been running the store out of its current location where her current role involves collaborating with employees to solve problems. With 30 employees and multiple departments, the store encompasses a total of 12,000 sq. ft. with 2,500 sq. ft. dedicated to gaming space and 2,500-4000 sq. ft dedicated to the warehouse.
With a focus on improving communication through transparency, Jennifer feels this is the best way to explain the realities of the economics as it pertains to a game store with her customers. With a predominantly casual player base, Games Workshop and Geek Garage Sale are the two most popular events the store runs.
With draft beer on tap for its players, Jennifer hopes to eventually become a WPN Premium Store.
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