Jul 18 2021 29 mins 1
After years of scepticism and half-hearted attempts, reader revenue is now mainstream. Paywalls and membership models are going up across the media industry. But the solutions themselves have not evolved much. Is this the "end of history" for subscriptions? The Fix's guests dive into what's next for reader revenue, how paywall models will evolve, and how to monetise the majority of readers already suffering from subscription fatigue. Guests:
▪️ Alan Hunter, Head of Digital at The Times group
▪️ Abhishek Dadoo, Co-founder & CEO of Fewcents
▪️ Sonali Verma, Deputy Head of Audience at Globe and Mail
▪️ Matej Borko, Head of Innovation & Marketing Technology at Fatchilli for Publishers, REMP 2030
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