This episode of Gamification Station, the podcast meant to make the world more fun, we discuss one of the eight core drives within Octalysis: Epic meaning and calling. Epic meaning and calling is the drive that gives the user a MEANING, a REASON, the WHY. If there is a journey, a story, a mission they can get behind and support, that's a hook. If something makes the user feel special, like they're being called to the activity, that's a hook. So in this episode, we talk about what epic meaning and calling IS, and how to implement it!