May 19 2022 4 mins
Gamification can help businesses increase customer loyalty or boost employee motivation. This guide will help you understand gamification and how to implement it in your company.
Here's what gamification is all about and how to implement it within your own business.
Overview: What is gamification?
Gamification refers to the practice of applying game-like attributes to non-game situations, such as at a workplace or within a project. It is a set of activities and processes that resemble a game and are designed to promote learning, customer engagement, loyalty, productivity, and other ends.
The practice has become popular with companies looking for new ways to improve productivity and customer relations since research indicates that it has a positive effect on people depending on the situation.
4 benefits of Gamification for Learners and Businesses
Gamification benefits can vary depending on the industry and the goals of the company, but these four benefits are the most common with the practice.
1. Enhances User Engagement
Gamification improves engagement with the user, whether it’s an employee or a customer. On the customer side, it builds loyalty and engagement with the company, which leads to future sales. On the employee side, it boosts employee satisfaction and retention rate, in addition to increasing productivity. Gamification results in better information retention, while allowing room for practical application.
It’s an interactive process that provides feedback in real time, and it also uses microlearning to break up lengthy training sessions into bite-sized chunks.
2. Introduces Competition
Injecting a little friendly competition into the mix can increase productivity. Gamification can motivate people to go the extra mile to perform and achieve optimal results. You should offer rewards and prizes, such as bonuses or time off, in order to increase the incentive to participate and excel.
Remember, when you use gamification, that you must use specific performance metrics so you can identify top performers and encourage that competition.
3. Easily Adaptable
Gamification is easily adaptable to the needs of the business, and it can be modified and shaped to reflect customer or employee feedback. Adjust prizes and incentives based on how users are responding. It’s easy to test the results and get immediate feedback, so you can quickly pivot if something isn’t working or expand it if it is working.
4. Improves Training and Onboarding
Gamification of learning is particularly helpful for training and onboarding employees. A learning management system can drive training and development, increasing the retention of information. Gamified learning also reduces the amount of time spent on training so the company can get employees back to work as soon as possible.
That’s all for this episode of the Gamification Weekly Podcast. For additional Gamification News , visit us at gamificationweekly.com
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