Nov 28 2023 38 mins
No Sh*t, No Fluff Conversation on CPG Success and Challenges with Mark Samuel of IWON Organics.
Listen to this conversation to learn:
1) Why you should think long and hard before starting a CPG brand?
2) What is the single most important thing for any CPG company?
3) What's a fatal CPG packaging mistake to avoid?
4) Why should you treat DTC as an independent business?
5) How do you create a balanced lifestyle as a CPG founder?
Subscribe to this podcast if you want more valuable and insightful CPG conversations.
Learn more about Mark Samuel and support their brand at https://iwonorganics.com/.
If you need help in making your product stand out and build a differentiated brand, feel free to reach us at www.thevineyardbc.com/talk.
P.S. It's Leonard here and it's been an amazing ride getting to this 70th episode. I want to thank all of you for your continued support - for every single subscriber and listener, for every wonderful guest, and to our great team at The Vineyard, the brand development firm for better-for-you CPGs for producing this show.
Here's to the next 70 episodes! Cheers!