Jan 11 2024 19 mins
Mastering Customer Marketing: The intricate dance of managing relationships with large accounts
🎙️ Dive deep into the world of enterprise learning management systems with our latest podcast episode featuring Shannon Howard, Director of Customer & Content Marketing at Intellum. In this insightful conversation, Shannon shares her experiences in the realm of customer marketing, particularly within the dynamic landscape of mega-corporations like Meta and X.
🌐 Learn how Intellum powers learning for organizations of all sizes, including giants like Meta and X, shaping customer education programs from the ground up.
🤝 Shannon sheds light on the unique challenges and opportunities of customer marketing across diverse business units within massive enterprises.
🚀 Uncover the secrets behind organizing buyer summits and events within colossal organizations, as Shannon explains the importance of finding champions within customer organizations and creating opportunities to showcase the value of Intellum's platform.
🔍 Get an exclusive peek into the strategic approach of harnessing the voice of the customer, with Shannon outlining her team's focus on creating impactful content, customer stories, and case studies. Learn how they leverage these assets across marketing campaigns and sales outreach to let customers speak for the brand.
Tune in now to gain valuable insights and elevate your customer marketing game! 🚀
----------
>> Connect with Shannon on LinkedIn
>> Find out more about Intellum
--- Send in a voice message: https://podcasters.spotify.com/pod/show/marmind/message