Mar 19 2024 20 mins
"So if the role of marketing is to create value for the organization and you want to put your money into the biggest lever that you can pull to drive value, then you've got to create credibility within the organization that it will do that." In this episode, we delve into the world of marketing effectiveness with special guest Nick Milne, CEO of Go Ignite Consulting.
In his talk with our CMO Andy Culligan, Nick explains the need for marketing to demonstrate its value and credibility within the organization, offering insight into the strategic mindset required for success.
Get ready to revolutionize your approach to marketing effectiveness and unlock the secrets to driving impactful results in today's dynamic landscape!
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>> Connect with Nick on LinkedIn
>> Find out more about Go Ignite Consulting
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