May 16 2024 23 mins
In this episode, Andy Culligan sits down with Odd Morten Sørensen, a seasoned Marketing Operations Specialist with over 20 years of experience in technical marketing and marketing operations.
Based in Norway, Odd Morten has made significant contributions to the global MarTech landscape and is known for his thought leadership in marketing automation and digital marketing.
🚀 Key Insights:
- Navigating the MarTech Landscape: Discover how Odd Morten's journey from technical marketing roles to marketing operations paved the way for his success in the industry.
- The Rise of Marketing Operations: Explore the evolution of marketing operations in Europe and the challenges faced in adopting marketing ops strategies in Scandinavian countries.
- Embracing Innovation: Gain valuable insights into the future of MarTech, including the growing importance of regional MarTech providers and the impact of data privacy regulations on marketing technology adoption.
🔍 Featured Topics:
- Marketing Operations Strategies
- MarTech Innovation and Trends
- Regional Perspectives on MarTech Adoption
- Data Privacy and Compliance in Marketing Technology
Tune in to gain expert insights and stay ahead in the dynamic world of MarTech!
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