May 22 2024 17 mins
Join us for an insightful journey into the world of branding with Jim Pietruszynski, CEO of SoulSight, a distinguished brand design agency with over 30 years of expertise.
In this episode of "This Is Your Captain Speaking," Jim shares invaluable insights gained from collaborating with renowned brands such as Kraft Heinz, Coca-Cola, and Pfizer. Delve into SoulSight's holistic approach to brand innovation, renovation, and activation, emphasizing the importance of crafting authentic brand experiences that resonate with consumers.
Discover how brands serve as cultural archetypes, reflecting human needs and desires across various touchpoints, from packaging to customer service. Jim highlights the significance of continuous brand reflection and adaptation in today's fast-paced market, offering practical strategies for staying relevant amidst evolving consumer trends.
Whether you're a seasoned marketer or new to branding, this episode provides actionable insights to enhance your brand's impact and foster meaningful connections with your audience.
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