May 29 2024 36 mins
April Dunford, positioning expert and author of 'Obviously Awesome', discusses the importance of positioning and building a sales pitch. She emphasizes the need to focus on a niche market and differentiate from competitors.
April shares her 10-step process for developing a positioning strategy and explains how to build a sales pitch that aligns with the positioning. She also highlights the common mistakes companies make when it comes to positioning and sales pitches.
Takeaways
- Focus on a niche market and differentiate from competitors to stand out.
- Develop a positioning strategy using a 10-step process.
- Build a sales pitch that aligns with the positioning and answers the question 'Why pick us?'
- Avoid common mistakes such as not starting with competitive alternatives and not involving sales in the positioning process.