Mar 12 2024 53 mins
#140 - Ted Brady - Managing Matt Fitzpatrick & Founding a Player Agency
Ted Brady is a Golf Agent, most notably managing Matt Fitzpatrick for 7 years, including his US Open win in 2022.
Ted, the founder of LAIK Sports, joins us on The Forbes Trail to share his journey in managing professional golfer, Matt Fitzpatrick and launching his player management agency. We go into Ted's origin story and growth from the early days working for Chubby Chandler. Ted dives into the importance of leveraging data for performance improvement in golf and the importance of balance between commercial opportunities and on-course success for players. He reflects on the highs and lows of his career, including navigating challenging moments with players under performing and celebrating major victories.
Ted's approach to player management focuses on individualized strategies tailored to each player's strengths and goals with performance being the ore focus of everything he does. Tune in to learn more about Ted's insights and experiences in the world of golf management!
(00:00) - Introduction to Ted Brady & his origin story
(07:48) - Discussion on Player Performance & Management
(11:46) - Exploring the Player-Manager Relationship
(13:18) - Data in Player Performance
(23:18) - Balancing On & Off The Course Activities
(26:10) - Trends in Athlete Brand Deals
(39:56) - Career Highs & Lows
(43:50) - Min Woo Lee is on Fire
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