May 20 2022 29 mins
It doesn't take much for me to get on my soapbox when it comes to business strategy and marketing. But I really get lathered up when I see well-meaning business owners and leaders get gobbled up by marketing "professionals" that just want to sell them a "tool." In this episode, I am sharing some of our very own marketing mindsets and methodologies that we use in our business as well as with our clients. These ideals create a different approach to marketing that is tried and true. Additionally, I am sharing the two marketing visuals that help us dial in the marketing focus for our clients.
If you're taking notes, you'll want to jot these things down:
The Marketing Triangle is all about your marketing efforts online, in print and in person.
The Messaging Triangle is all about your marketing message around awareness, growth or exposure.
Be sure to check out our Ultimate Marketing Playbook - an online course designed to teach you some of our most tactical marketing tools so you can feel empowered in your marketing. You can find it at https://www.contentbyrequest.com/ultimate-marketing-playbook