Aug 14 2023 25 mins
Graham Lang, CCO at TAXI, has enjoyed a storied career in advertising so far having worked at agencies like Saatchi & Saatchi London and Y&R South Africa, prior to moving to Canada in 2018.
Given his background, we thought he'd have an interesting perspective on our question: What makes strategic planning in Canada different and what might a Canadian style of strategic planning have to offer the industry.