Apr 16 2020 9 mins 1
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== IN THIS VIDEO ==
Hello everyone and welcome to the Canonical Chronicle. We are 3 weeks into the lockdown and we are seeing the industry getting back to work and some news trickle through... finally!
So in this episode we discuss Google's decision to postpone changes to the partner program, which will mean agencies can retain partner status whilst helping their clients get back on their feet and pivot into a new online environment.
We go over a new survey by Conduct that says SEO will Boom during the downturn and we discuss what we feel you should be doing as a Business Owner in these uncertain times:
. Look for constants and build around those
. Build assets with compounding value
. Make your money work harder and build cash moats around your
business
We hear about a UK high court judge telling Google they need to show an SEO person their ranking algorithm documents or withdraw them as evidence against their alleged “search bias” in the search results.
We also take a look at how Google is changing the appearance of Featured Snippets and the ramifications and we see Google issue new advice on generating structured data with Javascript.
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WHO AM I?
I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.
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