Jun 12 2023 82 mins
In this episode, I'm talking with Louis Barnett from Ikigai Studio, a marketing consultancy that likes to do things differently.
In fact, Louis has always done things differently. At a very young age he developed an interest in making truffles and chocolates and set up his own business selling them to local shops. Word of mouth got him in front of the big boys and he found himself supplying the likes of Waitrose and Sainsbury's when he was still only 13 years old!!
Along the way he realised the power of innovation when a mentor asked him the key question. Have you ever cooked spaghetti in apple juice? From that conversation he realised that the old ways are not the only ways and that anything you can think of is worth trying.
The unique branding and marketing he was employing in his own business then became noticed by others and now he focuses purely on creating innovative and distinctive marketing campaigns for other organisations.
In our conversation we cover such topics as:
why patience is the most useful attribute of an entrepreneur;
the importance of getting to know people at a deeper level and fast; and
why perfecting your marketing campaign can actually be detrimental to you.
Ultimately, the main thing is to remember that you're always dealing with people and so keep it human at all times.
If you want to know more about Louis, do check out the following links:
So do check those out but for now sit back, relax, think about how you could do things differently in your business and, most of all, enjoy.