Aug 09 2022 8 mins
The world is more crowded than ever in 2022 with brands and businesses demanding the attention of consumers on every single platform available. It's clear that companies must start taking calculated creative risks to become more memorable and actually stand out from the pack. But what's the best way to do this that will help your business produce real-life results?
ClickUp, a once-scrappy startup from the States turned $4 BILLION productivity powerhouse, knows exactly what to do having grown through their experimentation with new forms of storytelling that helped humanize the typically-stale world of enterprise software and B2B SaaS. In the episode of The Make It Happen Show, we're honoured to host ClickUp's Chief Creative Officer, Melissa Rosenthal, who shared 3 ways to infuse creativity into your brand that will help you accelerate business growth and set your company apart without spending 8-figures. Listen now to learn the importance of establishing a brand personality early on, thinking outside the box on what you create, and taking risks to elevate your company's brand marketing.
Timestamps:
- 1:54 - What led ClickUp to go from a scrappy startup into a $4 billion business
- 2:42 - How personality is the key factor to building a brand
- 4:00 - Why you don't need an 8-figure budget to think outside of the box
- 5:52 - Dare to be bold!
- 7:11 - The 3 steps to building a memorable brand
Find full show notes, resources, and templates here: https://hubs.la/Q01g5g7g0