Creating Events That Sell - Community-Driven Lead Gen Experts Julia Nimchinski and Justin Michael


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Apr 14 2024 51 mins  

Welcome back to the Recruiting Better Podcast with me, Ben Browning.

This week I’m joined by Julia Nimchinski and Justin Michael, the Co-Founders of Hard Skill Exchange, the world’s first on-demand 1:1 skill-building marketplace for GTM, and the co-authors of Reinventing Virtual Events.

They shared some insights from the book, such as the psychological benefits of interactive virtual events.

We also talked about:

  • The role of polarity at events

  • The importance of understanding marketing data

  • Using different formats to stand out and engage your audience

Checkout our partners:


Search Stack, the digital marketing agency levelling up the recruitment industry. To learn more about our sponsor - ⁠⁠Click Here⁠⁠


Outstation, the end to end sales intelligence and email marketing platform driving replies and meetings from your outreach. To learn more about our sponsor Click here


Follow this link to join the Recruiting Better community - ⁠⁠⁠⁠Click Here


To get a copy of Julia and Justin’s book, Reinventing Virtual Events - Click here