Mar 15 2024 9 mins
Welcome to this episode of "We Are, Marketing Happy," the podcast that brings joy to healthcare marketing. Today, our host, CEO, and founder Jenny Bristow, dissects a topic that's stirring up the digital marketing world alongside Mark Brandes, Hedy & Hopp’s head of all things analytics and decision science.
This episode sheds light on the mixed feelings surrounding GA4, digging into its challenges and revealing how to harness its full potential. Jenny and Mark go beyond critique, offering practical advice for organizations deeply invested in GA4. Whether you're grappling with catch-all tracking, seeking clarity on website performance, or looking to beautify your data analysis with Looker Studio dashboards, this episode is packed with actionable solutions. Join us as we transform technical hurdles into opportunities for joy and insight, ensuring your marketing efforts are both happy and effective.
Episode Highlights:
[0:45] - Introduction to GA4's Mixed Reception: Insights into the digital marketing community's varied reactions to Google Analytics 4.
[1:20] - The Challenge with GA4: Mark and Jenny discuss the steep learning curve and common frustrations with the new platform.
[2:55] - Embracing Measurement Planning: Highlighting the importance of a well-crafted measurement plan for accurate data analysis in healthcare marketing.
[4:10] - Implementing Dashboards for Better Analytics: How custom dashboards can make data from GA4 more accessible and actionable.
[6:00] - The Future of Healthcare Marketing with GA4: Optimizing Google Analytics 4 for enhanced decision-making in healthcare marketing.
[7:30] - Practical Tips for GA4 Transition: Jenny and Mark offer advice for organizations adapting to Google Analytics 4, focusing on setup and tracking strategies.
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