Mar 29 2024 10 mins
In today’s episode, Jenny shares her top four tips for marketing on a budget. The vast majority of folks in the healthcare space operate on a smaller budget, and Jenny shares the following tips for maximizing marketing performance when budgets are tight:
Know your audience. Who are you marketing to? Develop and understand personas around your target audience, so that you know you’re effectively reaching them.
Create an annual plan. Rather than playing catch up or trying to squeeze a lot of results into a smaller time frame, create an annual plan that maximizes your budget throughout the year to drive consistent results and growth.
You are a bottom funnel marketer! Be sure to target people who are actively looking for the services you offer and are actively seeking a solution to their problem. Be sure to leverage Google Grants if you are a nonprofit.
Build a measurement plan and dashboard. Make sure you understand your marketing performance and results. Track all key actions on your website, so that you can effectively optimize performance for prospective customers.
This episode is worth the listen, as Jenny shares all the details marketers need to know when marketing on a budget.
*** NOTE - Google Grants has updated its eligibility requirements, and hospitals/healthcare providers are no longer eligible! Your foundation/charitable arm can likely still be eligible. ***
Connect with Jenny:
https://www.linkedin.com/in/jennybristow/