Boutique Agency: What Does That Mean?


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May 17 2024 12 mins  

The team at Hedy & Hopp has been busy the last six months, flying around the country to meet with prospects in-person, as they choose a new agency partner. In a recent RFP meeting, an executive leader questioned whether a boutique-size agency could actually bring full-service to the table. It was a fair question, and they were surprised by our answer.

Being a large size agency doesn’t necessarily mean you are getting full-service. More people doesn’t necessarily mean better work, more innovative work, or better serviced work. There are benefits to working with large agencies, like cost-efficiencies, scaled locations, etc., but there’s more clients should think about when considering full-service and how a boutique size agency can deliver.

Tune in to today’s episode to hear from Maggie Piasecki, H&H’s SVP, about what being a boutique agency means, including:

● One-size Fits Not All

● Extension Over Production

● Autonomy Equals Forward Movement

● Culture that the Client Experiences

Connect with Jenny:

https://www.linkedin.com/in/jennybristow/

Connect with Maggie:

https://www.linkedin.com/in/maggiepiasecki/