Mar 06 2024 53 mins
Scott McDonald, CEO of Body-Solid, discusses the founding and growth of the company, his transition to the role of CEO, and the evolution of the fitness industry. He highlights the importance of product development and the role of customer feedback in shaping new products. McDonald also discusses the changing trends in home gyms and the impact of programming on the industry. He reflects on the challenges of marketing and promotion in the digital age and the need for flexibility and adaptability in the industry. In this conversation, Scott McDonald, the President of Body Solid, discusses the challenges of balancing retail and online sales, the changes in the work atmosphere, the utilization of data and technology, remote work, and the future plans of Body Solid. He also provides a sneak peek of what to expect at HomeGymCon and emphasizes the importance of engaging with customers and seeking feedback.