Apr 19 2023 27 mins 3
This week on Big Martech, the second installation of our podcast series on generative AI, we’re taking a deep dive into generative software and how it could influence marketing technology.
Scott and Juan talk about chat as a better interface for software development, the evolution of language for coding, how AI will help improve no-code development, ways existing Martech could be made more powerful by utilizing AI, and more.
[01:04] Overview of Generative Software
[02:56] Capabilities and Opportunities
[05:48] Our Relationship with Software
[10:04] Challenges AI Could Overcome
[15:28] Generative AI Integration With Existing Software
[20:41] Risks On The Horizon
