Jun 24 2020 25 mins 6
While ABM is developing adoption in the market, it is not always so clear how to plan and implement this approach into your tech stack. With our guest Shahin Hoda, we’ll be talking through how you can build out the ABM 101 tech stack for your organization. Shahin is the Founder of xGrowth, a B2B growth agency helping organizations close more mid-market and large enterprise deals. Shahin talks us through 4 steps for the ideal ABM tech stack for both new startups and large companies. We’ll be covering how to tackle: Which tools to use Automating outreach Lead Enrichment IP Insights Advertising Personalisation And more Don’t forget to check out our community for marketing automators here. --- Support this podcast: https://anchor.fm/marketing-automation/support
