Apr 16 2024 29 mins
This week, we have a repost of Dustin’s chat with Anthony Pierri from FletchPMM about all things product marketing. Anthony gives his take on why the common advice of leading with benefits isn't always correct and why people care about features. They also discuss why category creation usually isn't the right path and why you should instead focus on differentiating within an existing category. The key takeaway is that simple, specific, differentiated messaging and positioning is the way to go.
If you have any questions or thoughts, you can reach out to Anthony through LinkedIn. Also, check out FletchPMM's website to learn more about their work.