May 21 2024 23 mins
Victoria Sakal, Head of Growth at Wonder, joins Dustin on this week's episode to chat about lowercase r research. It refers to smart and informed research that professionals can conduct using various tools and solutions, and it's less time-consuming and costly than traditional big R research. She emphasizes the importance of ongoing research and ad hoc projects to gather insights and make informed decisions. Victoria shares the key components of a research framework, including internal data, primary and secondary research, and external sources. She finally highlights the importance of objectivity in research and suggests using a combination of qualitative and quantitative methods.
You can reach out to Victoria via her LinkedIn profile if you have any questions or insights on the topics discussed today. Also, check out Wonder's website to learn more about their work and find a summary of helpful mindset shifts for building a more agile, always-on research engine.