Apr 08 2024 28 mins 1
Recently raising their Series A round, we discuss the changing dynamic of digital sports activations and how they’ve been able to help organizations get closer to their fans.
Vaidhy Murti has over a decade of experience developing production applications for high-growth, venture-backed startups, and Fortune 1000 companies
WIT Sports is a digital activation platform that helps professional sports teams in the NFL, NBA, NHL, and MLS elevate their marketing efforts while providing innovative, turnkey solutions designed to enhance brand partnerships.
Chapters:
(01:25) WIT overview + case studies
(05:35) Entrance into sports
(11:35) Leagues engaging fans
(14:15) Metrics to measure success
(16:55) Series A round growth plans
(19:15) Macro trends to watch
(21:15) Learnings building companies
(24:20) Dealing with rejection
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Vaidhy Murti:
Website: https://www.witcontests.com/
LinkedIn: https://www.linkedin.com/in/vaidhy-murti/
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Andrew Petcash:
🏠 Website: https://profluence.com
🐣 Twitter: https://twitter.com/andrewpetcash
💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/
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