Oct 27 2023 14 mins
Zencastr has built a strong brand over the last eight years. Yet, its competitors (like Riverside) outperform them on Google. In today's episode, I share how Zencastr could use SEO as a customer acquisition channel. Specifically, I share how they can:
- Build free tools to capture problem-aware prospects.
- Strategically create Jobs To Be Done listicles and How-To content.
- Capture solution-aware prospects who don't know how they differ from competitors.
And many more. Found this teardown helpful? Do not forget to subscribe to my podcast to be the first to know when new a new episode drops. P.S: Want me to audit your SaaS startup's SEO strategy for free? Kindly share your details through the link below, and I'll be happy to help. https://yourcontentmart.co/seo-strategy-audit-saas-startups/