Dec 25 2023 58 mins
In just eight years, BookBeat grew from zero to 100+ million euros. We spoke with CEO Niclas Sandin about strategy, branding, customer acquisition, competing with big names like Spotify and Amazon, and whether AI will change the industry.
https://www.linkedin.com/in/niclassandin/
(0:00) Introduction
(1:02) How BookBeat got started
(3:36) Having a 200-year-old family business as the owner
(5:10) BookBeat’s 4 strategic pillars
(13:48) Competing without a unique selling proposition (why differentiation doesn’t matter)
(16:46) Building top-of-mind awareness
(23:00) The tools, insights, and strategies behind BookBeat’s advertising
(26:30) Optimizing the media mix
(34:54) Innovating the business model
(40:10) Competing with Spotify and Amazon
(44:42) Will AI revolutionize audiobooks?
(48:27) The changing media landscape and why books still matter
(53:44) Biggest lessons learned