Jan 10 2024 52 mins
We sat down with Fredrik Skantze, CEO and co-founder of Funnel, the Swedish SaaS company that’s raised over 120M€ to build the leading marketing data hub. Join us to hear Fredrik talk on building a global company, getting rid of sales commissions, lessons learned from Silicon Valley, and much more!
https://www.linkedin.com/in/fredrikskantze
https://funnel.io/marketing-data-state-2024
(0:00) Introduction
(0:46) The pivot that led to Funnel
(6:23) Finding product-market fit and the early days
(9:57) Figuring out go-to-market
(13:39) How digital marketing has evolved over the last 15 years
(22:40) Getting rid of bonuses and sales commissions
(29:15) Company culture and lessons learned from Silicon Valley
(36:49) How the Nordic ecosystem is changing
(41:39) Key takeaways from Funnel’s survey on AI and marketing
(46:12) What keeps Fredrik motivated and excited?